Friday, 18 November 2011

Secret tips and tricks for creating high lead website or Successful Landing Pages

If your goal is to generate a lead or to do internet marketing from your website, or you want to create an effective landing page.
Why the landing page should be effective?
If you’re landing page seems to be created simply as a filler page for customers to land on. As a result, the visitor hits the “back” button as soon as they land on the page. If you want your visitors should come again or stay long time on your webpage or you want to decrees your bounce rate then you have to create an effective landing page.
So, for effective landing page follow these secret tips for successful landing pages.
  1. Write an effective Headline- The first thing visitors to your landing page see is the headline. A boring, keyword-stuffed headline won’t do the job here. Your headline needs to refer to the place from which the visitor clicked to get to your page. It also should be strong enough to entice the visitor to keep reading. Some copywriters prefer using leading questions; others favor writing compelling headlines that sell a benefit.
  2. Use Clean Design for your webpage (template) - Remember; this is a landing page, not your home page. Keep the design as simple as possible. The goal of your landing page design should be to direct the visitor’s eye flow toward the call to action. For this reason, you need to eliminate any unnecessary distractions from the page. Keep it simple!
  3. Make your font size and style of font easy to read- This goes hand in hand with the above point. You want to create your text as easy to scan as possible. Your visitors don’t want to read a long block of text. Break the content into short paragraphs, and bold a few key phrases throughout the body. This accommodates the visitor’s inclination to scan rather than to read.
  4. Have a Clear Call to Action- Your landing page was created for a reason. For some sites, it’s to get a lead. Other landing pages are designed to close a sale. Whatever your purpose, you must have a clear call to action that tells the visitor what you want. If you want them to fill out a brief contact form, tell them. Also, give them an incentive for doing so. Anything from a free consultation to a limited time discount will help convince them to take action.
  5. Place Important Content above the Fold- First impressions is important. When a visitor lands on your page, what do they see? Whatever content is above the fold is what determines if they’ll keep reading. You need to have enough content visible to help the reader make a decision without scrolling down.
  6. Test Landing Page Regularly or check it every day- Testing your page regularly is the key to creating the most effective landing site. If your page isn’t converting properly, keep tweaking it until it does the job. Have trusted associates look at your landing page to see if there is anything else you can do to improve it. The more you test, the better a page you’ll have.

No comments:

Post a Comment